Vol. 1 No. 1 (2026): Analitika: Journal of Management and Finance

Articles

• Do Discounts and Free Shipping Drive Online Purchase Decisions? Insights from Generation Z E-Commerce Consumers

  Iskananda Relian Santri (Author)

  1-11

  • Pdf

• Urban Planning in the Era of Global Uncertainty: Addressing Emerging Challenges and Systemic Risks

  Abubakar Isyaku Ismail (Author)

  12-23

  • Pdf

• Antecedents of Customer Loyalty: An Empirical Analysis of Service Quality, Trust, and Satisfaction at Mixue Sungai Penuh

  Rezki Agrisa Ditama, Bustami Bustami, Eka Putra, Azhar Azhar, Samsul Bahry Harahap (Author)

  24-36

  • Pdf

• Influencer-Based Marketing Strategies for Culinary Businesses on Instagram

  Rafael Tarigan, Rodhita Hutabarat, Sabella Silalahi (Author)

  37-47

  • Pdf

• Trust, Sharia Compliance, and Technology Quality as Drivers of Digital Financial Innovation Adoption: Evidence from Bank Syariah Indonesia

  Sukron Arifin, Naufal Rafi Widodo, Rizqi Ridlo Amanah (Author)

  48-60

  • Pdf

• Social Media Marketing, Brand Image, and Purchase Decisions: The Mediating Role of Brand Awareness

  Rafvilia Fiska, Oren Satipa Mulya (Author)

  61-74

  • Pdf