Focus and Scope

Visionary: Journal of Marketing and Business is an international peer-reviewed journal dedicated to the advancement and dissemination of high-quality scholarly research in the fields of marketing and business. The journal publishes original and innovative studies that contribute to theoretical development, rigorous empirical evidence, and practical insights relevant to contemporary marketing and business practices across diverse organizational, industrial, and cultural contexts.

The journal welcomes original research articles, conceptual and theoretical papers, case studies, and systematic literature reviews that address current issues, emerging trends, and strategic challenges in marketing and business at local, national, regional, and global levels.

The scope of the journal includes, but is not limited to:

Strategic Marketing and Marketing Management

Consumer Behavior and Decision-Making Processes

Branding, Brand Equity, and Brand Management

Digital Marketing, Social Media Marketing, and E-Commerce

Integrated Marketing Communication and Marketing Strategy

Sales Management and Customer Relationship Management (CRM)

Service Marketing, Service Quality, and Customer Experience

Marketing Research, Marketing Analytics, and Data-Driven Decision Making

Entrepreneurship, Innovation, and Business Development

Business Strategy, Competitive Advantage, and Firm Performance

Innovation Management and New Product Development

International Business and Global Marketing Strategy

Retailing, Distribution Channels, and Omnichannel Management

Sustainability Marketing, Green Marketing, and Business Ethics

Small and Medium Enterprise (SME) Management and Business Performance