About the Journal

Visionary: Journal of Marketing and Business is a peer-reviewed academic journal dedicated to advancing theoretical, empirical, and methodological scholarship in the fields of marketing and business. The journal provides an international forum for high-quality research addressing contemporary and emerging challenges in dynamic, competitive, and digitally driven business environments.

The journal welcomes original empirical studies, conceptual papers, systematic literature reviews, and rigorous case analyses that contribute to knowledge development and offer clear theoretical, managerial, and policy implications. Emphasis is placed on analytical rigor, methodological robustness, and originality, aligning with international publication standards.

Visionary adopts an interdisciplinary and future-oriented perspective, integrating insights from marketing science, strategic management, entrepreneurship, digital transformation, innovation studies, and sustainability. The journal particularly encourages research that explores digital marketing ecosystems, consumer behavior analytics, business model innovation, strategic decision-making, governance, and sustainable value creation in both developed and emerging economies.

Visionary: Journal of Marketing and Business aims to serve as a reputable scholarly outlet for researchers, academics, practitioners, and policymakers. The journal aspires to contribute meaningfully to global academic discourse while supporting evidence-based business practices and sustainable economic development.